When publishing Facebook’s quarterly earnings Mark also presented his grand vision for the future of Facebook as a company;
Zuckerberg outlined his three-, five-, and 10-year plan for the company.
In summary, he wants to have multiple Facebook products — WhatsApp, Messenger, Search, Video, NewsFeed, Oculus, and Instagram — each connect 1 billion users. Once those have reached mass scale, then he’ll start to aggressively monetize them.
He also wants to improve the advertising experience for brands, particularly on mobile. Facebook will be investing in ways to better target and measure campaigns through data. It wants to help brands measure online to offline sales conversions. Currently, advertisers spend only about 11% of their budgets on mobile, according to Facebook COO Sheryl Sandberg, because the right tools aren’t in place.
Finally, Facebook wants to build the next major computing platform, which Zuckerberg believes could be augmented reality and Oculus. He also wants to bring the internet to more people through Internet.org.
“We’re going to prepare for the future by investing aggressively,” Zuckerberg said.
“The strength of the business today is putting us in a strong position to invest in the future,” Wehner added.